We Out Here

Brand identity created for Gilles Peterson’s new UK festival, We Out Here. With Gilles' legacy spanning over four-decades, the brief emphasised the need to create a brand that appealed to a broad audience. From the original Dingwalls crowd, to London’s young jazz scene (as seen in the Brownswood documentary and festivals namesake ‘We Out Here: A LDN Story’), to the new era club kids, as well as families, making the festival truly multigenerational.

Services: Brand Identity, Creative Direction, Illustration, Marketing Assets
Client: We Out Here Festival | Year: 2019—2022

This meant the identity had to be fun and energetic, but also credible and accessible. The identity drew inspiration from its jazz roots, featuring dynamic illustrations that capture the travelling of sound and the fluidity of dance.

Mark Leckey — Issue No.8

Each year, the identity evolves through a new campaign and, since 2023, has been further developed by other designers while maintaining its core character and values.

Mark Leckey — Issue No.8

Credits

Brand Identity + Campaign Identity (2019-21)
Josh Crumpler and James Willsher

Campaign Identity (2022)
Lead Designer: Josh Crumpler
Assistant Designer: Greg Crumpler